New Sapphire Floor Trims

Posted on August 8th, 2018 by Andrew Scaife

Blue Diamond STL have added a new range of floor trims to their hugely popular Sapphire™ brand.

Sales and Marketing Director, Trevor West said of the addition, “Since the takeover of Newtech Hardware, this is one area of the portfolio that needed some attention, we have listened to the market and are now ready to launch this more compact and more popular range.”

Trevor continued, “The packaging itself has been designed to make it easy for an end customer to choose the best floor trim for their requirements.”

Through its Sapphire brand, Blue Diamond markets a range of shelving and chrome tube products and accessories making it one of the best-known brands of its kind in the UK with many retailers taking the successful products; this new floor trim range enhances the portfolio making more profit-making products available to its customers.

The new range comprises of 8 different cover types to cope with different floor covering profile options (carpet, vinyl, laminate etc. and some various width options), all in Gold or Silver effect finishes. Each type has been engineered to provide a long-lasting luxury look to anywhere they are installed.

Andrew Scaife, Marketing Manager for Blue Diamond, said: “We are pleased to launch this new product range of floor trims, which we see as a natural progression, given our expertise in shelving and chrome tube accessories. Our confidence is strengthened through our collaboration with retailers, who have provided invaluable insight throughout the development process.”

“These 8 floor trim cover types provide a robust and relatively straightforward solution to many different installation types that we know our customers already face each day.”

In due course, the new range will also include a merchandiser that will further assist merchants in promoting the solutions and also improve the ability for customers to pick the right floor trim.

Interested in the high-quality range of products?  Check out our Floor Trim pages.

Through its Sapphire brand, Blue Diamond supplies a wide range of shelving, storage and flooring products and accessories to suit a variety of applications. For further information, contact 01302 310113 or visit

This entry was posted on Wednesday, August 8th, 2018 at 1:45 pm and is filed under News, Sapphire. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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